Seth Kim-Cohen [Seeing Darkness, Not Not Seeing]
Conceived by Seth Kim-Cohen. Executed by Unst Collective.
November 2005
Whitechapel Gallery, London, UK

Patrons are allowed into the space one at a time. He or she is asked to sign a confidentiality agreement promising not to divulge what happens in the space and is then asked to fill out a psychological questionnaire. The patron is then escorted into the a custom made booth. With the aid of a specially-designed algorithm, the patron's answers are used to generate a visual, sonic, environmental experience: video projection, sound, and alterations to the environment (movement, light, volume, aroma, etc.) Each patron recieves a unique experience based on his or her personal input. 

Unst Collective in the custom-made Seeing Darkness booth. (l-r) Rob Mullender, Andrew Morgan, Seth Kim-Cohen, Paul Chauncy.